Goo Jit Zu Superheroes are a special edition range of characters that combine the squishy goo factor with traditional superhero designs. These characters have particular powers and features inspired by well-known superheroes. These characters, together with their gooey comrades, belong to completely different themes or ranges, every adding distinctive textures and play features. From the water swirls of Aquafist to the glittery, spark-filled insides of Galaxy Attack figures, there’s a hero for each choice and adventure.

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After an preliminary transient from Moose, we had the concept of a compound filled vary of figures. Different fillings inside every character giving a tactile, squishy, squashy, stretchy, squeezy, crunchy approach to play. The Dino Power series additionally gave fans Braxor, who is still rated as probably the greatest designed figures of all of them, with his long neck and caveman-style clothing.

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It’s recommended to play with the figures responsibly to avoid any issues. Character Options totally appreciates the everchanging nature of media consumption, particularly amongst kids, and we know that engaging content on-screen captures imaginations, which is precisely what the webisode goals to do. At the same time, the toy range will enable children to purchase into the idea and recreate their very own adventures at house and with their associates.

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Moose has continuously grown the brand with introductions of latest themes and characters; this 12 months, the company launched Heroes of Goo Jit Zu Dino X-Ray, permitting youngsters to stretch the figures and see their bones inside. We’ve been collaborating with the excellent Moose creative staff via the entire process. Working across different timezones – HK, OZ and UK – has it’s challenges, however between us we’ve created a fantastic looking range that delivers compound play in a brand new means.

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Using their exceptional new abilities, the Heroes of Goo Jit Zu defend the world from evil forces. “Heroes of Goo Jit Zu” is a line of toys released on June 12, 2019, by Moose Toys. Each toy is crammed with a unique goo, giving each one its personal distinctive, squishy texture. The toys feature stretchy arms and legs, very related to the popular Stretch Armstrong toys that came out within the mid-’70s. “Heroes of Goo Jit Zu” has an infinite choice of toys that feature their own unique characters, in addition to those from Marvel Comics, DC Comics and Jurassic World.

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We’ve seen a huge influx just lately in ingestion of water beads (aka Orbeez), and a model new culprit is the Goo Jit Zu toys. The automobile is built in a means that the highest of it almost has a deal with, which is simple to select up and carry round – helpful for both choosing up toys and youthful youngsters looking to play on their very own. The way the mouth of the principle shark head closes when it’s within the fast mode can also be actually cool, and ensures that the blaster is locked in place. The other two blasters can be slotted into the doorways, in order that they have a place the place they belong.

At retail, we’ve created a standout FSDU launching across independents, grocery and toy specialists, giving the brand great out-of-aisle presence at launch. We’ll even be working strategically with supporting retailers on cooperative marketing campaigns across TV, YouTube and social media. GooZonians will be Character Option’s largest launch in spring 2022 and can therefore be supported with considered one of our largest marketing investments to date. Central to that is the 2D cartoon-style mini-movie which launches on YouTube mid-May. This has been created by a critically acclaimed script author and the award-winning animation studio Pixel Zoo. We plan to unveil it with a digital screening for key influencers that can kickstart brand consciousness forward of product hitting cabinets.

We’ve also enlisted some of the UK’s leading toy influencers to support the model launch, including Gabi Faye from TikTok. Alongside the above, GooZonians will be supported with promoting, competition and editorial content material throughout main girls’ press titles and all Character Option’s social media channels. Moreover, the visible and tactile range among the many characters fosters an appreciation for different sensations and encourages children to explore the stories and worlds of their squishy companions. Pantaro seems in many of the Goo Jit Zu toy releases, but there are particular unique gold variations of this character which are significantly appealing to collectors.

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Goo Jit Zu also has a set of “Ultra Rare” figures that are extra valuable and more durable to find than the rest. Exoshock is a superb instance of this, costing around $50 and boasting a cool crab-inspired design, together with googly eyes that pop right out of his skull when squeezed. The third series of Goo Jit Zu figures was subtitled Dino Power and introduced fans to new dinosaur-themed characters. Two of the highlights from this series are undoubtedly Tyro the T-rex and Shreds the spinosaurus.

Finally, all of the outfits are interchangeable between the different characters, so kids can mix-up their journey play. These totally different flips and tips turned his favorite thing to do, discovering new methods to keep the blaster open and firing! This automobile is a really fun toy, especially with a couple of of the figures to suit into it. When the vehicle isn’t pushed down, it might be used to fire out one of the three included blasters from the face of the shark, simply by pressing down the hood of the engine.

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As we touched on earlier, the Goo Jit Zu crossover was inspired by seeing women enjoying with the brand. We know the play pattern isn’t purely for one gender – ASMR, sensory and fidget toys appeal to everybody. Girls don’t essentially focus on crash and bash combating play (although we’ve noticed a lot that do) however they do reply to the facility of a good storyline.

We caught up with Jon Elliott, Head of R&D at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and find out how the firm’s work on TPR skinned toys knowledgeable this new range. The flexibility and sturdiness come from its thermoplastic elastomer (TPE) materials which can be stretched, squashed, and beaten without goo jit zu toys breaking. TPE is extremely protected and accommodates no harmful toxic chemical compounds corresponding to Phthalates and BPA that can be present in inferior plastic toys. So, you can relaxation assured that your child’s toy is equal parts entertaining and protected to use.

Our 11-minute Mini Movie is an origin story – a chance to introduce Queen Ember, Glyde and all the other GooZonians, and an opportunity to achieve an understanding of their particular person personalities, characteristics and unique powers. We’ve not solely built an imaginary world with Slime Rivers and Rainbow Rain, however we’ve additionally come up with storylines that can have interaction followers with relatable events and conditions that they face in real life. We aim to construct brand loyalty from launch with a toy collection that brings GooZonia off display screen and into the playroom for an immersive play expertise.