A well-written job posting is your first introduction to potential candidates. It’s your first opportunity to promote your company’s values and culture. A well-written job advertisement can draw attention to the position and the company, leading to better-quality applications and interviews.

A great job description contains crucial details regarding the hiring process from beginning to finish. This will ensure that you and the candidate are on the same page with regards to what you expect from them. This can also stop ghosting, re-hires, and drop-offs. It also ensures a more fair and efficient hiring process.

Use a clear, concise language that is easily understood by all kinds of audiences. Avoid curriculum vitae for an advertising corporation jargon or cliches which can confuse or turn off potential applicants. It is also crucial to use job advertisements as an opportunity to promote and support your diversity initiatives, so make sure the language you use does not restrict any group of people.

Don’t not forget to mention the most important advantages and perks on your job postings. If your company provides free lunches, a beautiful office with a view or allows flexible hours of work It’s worth mentioning these in your job descriptions, as they may swing an applicant in your direction over a competitor. It’s also a good idea to mention any volunteer opportunities or community involvement your company participates in as it is something that a lot of potential employees are looking for when deciding which firm to join.