In an era where data drives decisions Business analysts allow organizations to optimize, automate and analyze their processes to achieve the best results. By leveraging the tools of business analytics, organizations can improve their decision-making capabilities and increase profits.

A typical example of a tool for business analytics is Google Analytics, a free online analytics software program that allows users to keep track of the performance of their websites in real time. It is a powerful data visualization and reporting tool that gives metrics, key performance indicators (KPIs) and historical business reports.

The business analytics field uses statistical analysis and data visualization to make adjustments to the organization based on data available. This advanced form can help predict outcomes and identify patterns and trends in the existing data, and develop an approach to problem solving and decision-making.

This can involve identifying the recurring issues within existing workflows that prevent businesses from operating effectively and efficiently as they could. Or analyzing market trends to develop more specific marketing strategies to reach out to customers and increasing sales. It can also help businesses gain an competitive edge by providing the insight needed to alter their products and services to better align with consumer demands.

To be a leader driven by data it is essential to have a clear understanding of the analytics tools and technologies that are transforming the business landscape. Students who sign up for the Master of einer erfolgreichen unternehmensstrategie Science in Business Analytics Online receive technical training and are able to discuss case studies. They also participate in weekly programming assignments to develop the skills needed to understand the new tools and technology.